It seems like barely anyone drinks Bud Light now thanks to the worst marketing mess I have ever seen. This all took place then Bud Light’s marketing people totally ignored who used to drink their beverage, then went against the grain in the worst possible way and partnered with Dylan Mulvaney, a biological male who dresses up like a lady. This was literally the worst marketing disaster I have ever seen and it resulted in the company losing MILLIONS.
And here we are with more information to make things worse and more insulting to real women all across the planet. Bud Light allegedly paid the dude $185,000. That means Bud Light could have paid a REAL woman that amount and NOT lost all those millions. Just think if Bud Light paid a real lady who was beautiful and liked by everyone, like Sofía Vergara? Bud Light would’ve had people drinking out of their palms. Instead, Bud Light took a huge stinky dump on women, basically shaming them by partnering with the dude in makeup and then felt the wrath of our wallets when we stopped buying Bud Light.
Let’s dig into how this Bud Light marketing mess got messier. The Mug Club, Steven Crowder’s lil thang, somehow got their hands on a document that showed how much people/partners/things were paid. The article about Bud Light paying Dylan Mulvaney said this:
Anheuser-Busch CEO Brendan Whitworth previously claimed that the Mulvaney beer can was essentially a “gift” to the tran influencer and that it was just printed on one can. Basically, claiming that it was never intended to be for sale to the general public. A document obtained by Mug Club Undercover shows that Mulvaney was paid $185,000 by Bud Light.
The article on Louder with Crowder continued, diving a little bit more into what happened:
“They were testing the waters. This would have become a national campaign if they thought it was going to work. That is a lot. I guarantee you there was more planned [but] they did not plan for the backlash,” Crowder said. “So then they tried to say ‘We actually didn’t pay this person.’”
There is another party tied to this as well. Bud Light parent Anheuser-Busch blamed a third-party marketing company, Captiv8, for sending Mulvaney the can of Bud Light featuring an image of himself. Captiv8 describes itself as “End to End” influencer marketing that provides “the tools and services to help you run high-performing influencer marketing campaigns.”
So basically Bud Light was “testing the waters” but I also think that was BS. Haven’t they spent even two minutes on the Internet? If they did, then they would know Americans, beer drinkers, and especially Bud Lights sports/fratty customers are going to lose their minds if Bud Light partners with a dude in makeup.
And we did. We stopped drinking and buying the product and we haven’t looked back. Bud Light should just cancel itself at this point because anyone with any sense of morals and money won’t be drinking it again.
Bud Light can partner with UFC and the NFL all they want, but we don’t care. They screwed up and they basically said real women don’t matter when they muffed this marketing scheme. Bud Light sucks and we’re done spending money on them.
Last time I heard Dylan Mulvaney’s name, he left America. None of my business and I don’t care what he does. I only care that Bud Light shamed women across the globe and thought it was acceptable, when it clearly was not. Use a real woman, not a guy dressed up as one. This isn’t your midnight entertainment, this is marketing being broadcast to the general public, where kids will see it and end up confused. We don’t want, accept, or tolerate this nonsense.
Be weird all you want, but there’s a line we should not cross and Bud Light crossed it. Now they’re feeling the pain from their mistake and I hope it lasts forever.