'THISmas': M&S releases controversial Christmas video and seems like no one likes it

Unbelievable bitterness. Unfathomable hatred. Irrational decision. The idea that a company would attack people who enjoy the celebration with violent actions, and think it is funny or helpful, makes zero sense. Imagining that mocking a tradition that the majority of humans on earth are involved in, would be productive for this business, makes even less sense. I don't make knee-jerk connections to the spiritual or see Satan behind every ad campaign, but this decision was SO illogical, and will likely be SO unfruitful for the company's bottom line that I have to think dark hate and diabolical evil inspired it. I see no other possible option. SICK!