Is this cultural appropriation? Sneak Peak at Gutfeld's Super Bowl commercial
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Fox News is preparing to air an ad during the most expensive program of the year — the Super Bowl — and it will feature one of their own.
The network will run a 15-second spot highlighting Fox’s late-night smash hit show, “Gutfeld!” starring longtime network regular Greg Gutfeld. The commercial is hilarious. According to Mediaite: “The ad features Gutfeld donning a cape, crown, and scepter as he makes his way through a commercial set to a throne.
“Gutfeld’s own dog is featured in the ad — a french bulldog named Gus — sitting honorably beside the throne in a matching outfit. Other cast members from the show are in the commercial as well, including Kat Timpf and Tyrus. Gutfeld!, which is currently in its fourth season, has quickly come to dominate ratings in the 11 p.m. timeslot,” Mediaite continues.
“Although the show benefits from an earlier start than other late-night shows which start at 11:30, Gutfeld scored 2022 victories over Fallon and Kimmel — drawing an audience of 2.04 million average nightly viewers. He even topped Colbert over the last five months of the year, suggesting that a 2023 full-year victory over all three network late-night rivals is very much within his grasp,” the outlet continued.