Anheuser-Busch CEO responds after trans marketing disaster
The CEO, Brendan Whitworth, said the following:
As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew.
We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.
My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.
I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.
Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.
Whitworth's statements were mocked on social media as being a non-apology public relations tactic that will both please no one while simultaneously ticking off no one as well.
The marketing director tried to explain her decisions for reaching a new audience, despite Bud Light being a top choice among sports fans, parking lot tailgating crowds, happy hour drinkers, and similar people. Bud Light has gone from using models and beer girls to partnering with a guy in women's clothing, as if there was a lack of real women to choose from, which is why a lot of people pushed back on the poor decision by the marketing lady.
Here's a video of the Bud Light marketing lady trying to explain her decision.
Photo, cropped: MobiusDaXter, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons
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