If you're drinking at a bar, then you might see Bud Light a little bit less according to this recent report that said pours of Bud Light are down 6%  in the first half of April. This report takes information from thousands of bars and restaurants and compiles the data for people to check out. The tech company behind this, BeerBoard, helps bars and restaurants manage how much beer is flowing at their location.

This is all taking place thanks to a failed marketing lady thinking it was acceptable to partner with a transgender woman, aka a dude who wears makeup and women's clothes, and insult beer drinkers and women across the planet by going woke with the partnership. It was like she didn't pay any attention to the people who actually drink Bud Light, like literally no common sense on that decision at all.

People have demanded beer drinkers boycott Bud Light and country music stars are even pulling it out of their bars and off their tours to fight back against the mockery of REAL WOMEN and take a stand by boycotting Bud Light and associated AB products.

The report on Axios dives into the BeerBoard data and says the following in their news article:

The initial data from BeerBoard — which counts Buffalo Wild Wings, TGI Fridays and Hooters as customers — is just a snapshot.

But the decline in Bud Light pours indicates that some consumers are souring on the beer in the wake of a controversy that has laid bare the country's divisions over transgender rights.

Zoom in: Servers across nearly 3,000 locations using BeerBoard's network poured about 6% less Bud Light than other light lagers from April 2 to April 15, after the calls for a boycott.

The brand had outperformed its category by 15% in the previous two weeks March 18 to April 1.

Other data — from NielsenIQ and Bump Williams Consulting — have Bud Light sales down 21% in volume in the week that ended April 15, after an 11% drop the previous week, according to the New York Post.

The failed marketing lady is on a leave-of-absence and has been replaced by someone else.  As we previously reported, the Bud Light marketing lady was giving her excuses and no one really liked that either. If you want to know who's behind Bud Light going woke by catering to a single dude who mocks women and dresses like them too.

We won't even say the guy's name on here because he's such an awful person, but if you paid attention to the news this week, then you'll know exactly who this guy is. The Blaze did an article on the Bud Light employee responsible for ruining the brand and we'll dive right in!

Alissa Gordon Heinerscheid, the self-proclaimed "first female to lead the largest beer brand in the industry," shared her disdain for Bud Light's previous frat boy image during a recent podcast.  Heinerscheid described Bud Light as a brand "in decline for a really long time" during the March 23 episode of the "Make Yourself at Home" podcast. Speaking of Bud Light, which is the most popular beer brand in the U.S. as of a 2019 report, Heinerscheid claimed, "And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light."

She sounds like an idiot who's pushing an agenda and not making business decisions. There will always be a market for Bud Light as sports fans, college students, and people who party at night drink it all the time - until now.

Heinerscheid stressed a need to "evolve and elevate" the Bud Light brand. "What does evolve and elevate mean? It means inclusivity," Heinerscheid declared. "It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation is sort of the heart of revolution." "You’ve got to see people who reflect you in the work," Bud Light’s vice president of marketing continued.

The customers are paying like $16 for a big Bud Light can at football games and partying all day in the parking lot before going into the game. Does this woman know anything about her target audience? Obviously NOT.

Heinerscheid expressed her disgust for the previous marketing campaigns of Bud Light. "And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach," she proclaimed.

Photo: John Phelan, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons