Bud Light unseated, no longer top beer in nation - but there's a catch

The Bud Light boycott continues to plague the bubbly beverage sales straight down the tubes and Modelo has taken over as America's top-selling beer, knocking Bud Light down the charts even more. That beer is Modelo Especial who raked in $333 million in sales for May, a whopping increase of 15% from last year. So what's the catch? Modelo is owned by the same company as Bud Light - Anheuser-Busch InBev.

A report on CBS News discussed the beer sales statistics for Anheuser-Busch InBev, showing that Bud Light still managed to sell $297 million worth of beer in the four weeks leading up to May 28, so maybe the boycott isn't as strong as people think it is. That's still a drastic decline in sales from what they managed around the same time last year, so there is power in boycotts, but it could become weaker or stronger depending on how Americans spend their money after the Dylan Mulvaney disaster.

CBS reported more on the situation, suggesting that Bud Light is still quite popular despite the marketing disaster that disgusted conservatives and most women with common sense:


"Unless Bud Light starts to experience a serious course correction in terms of performance, which can only come from consumers finding their way back into the brand family, then that firm grip on the No. 1 rank by year-end loosens a bit more every week," Dave Williams, vice president of analytics and insights at Bump Williams Consulting, told CBS MoneyWatch.


Modelo Especial is a pilsner-style lager that began nearly 100 years ago in Mexico. Constellation Brands bought Modelo from ABI in 2013. Since then, Constellation has prioritized sales of Modelo, specifically by making sure stores never run out of stock, Williams said.


Constellation also plans to increase the brand's sales by introducing "Modelo to new consumers through increased distribution and presence at retail," spokesperson Stephanie McGuane told CBS MoneyWatch on Thursday.



What will Americans drink next?
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