The American Tribune·1 hour ago·Saturday, October 31, 2026, 6:15 AM

FLASHBACK: The Conservative Boycott Threat that Actually Worked, and Forced America’s Biggest Bourbon Maker to Retreat from DEI

Conservative pressure scored a win against corporate DEI in August 2024 when Jack Daniel’s parent company announced policy changes before activist Robby Starbuck could launch his planned boycott. Brown-Forman dropped diversity targets and moved to stop tying executive pay to DEI progress. The retreat followed campaigns against other major brands, and Starbuck said the prospect

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