Dedicated Issues··Thursday, October 29, 2026, 2:30 PM
Brooks built one spike for one race, and the CEO says that is the whole strategy | Sozzi Unleashed
Dan Sheridan, CEO of Brooks Running, brought Brian Sozzi a shoe that is not on the website. It is a one-off spike built in Brooks’ Seattle lab for Josh Kerr, designed around his biomechanics, and he wore it to break a mile record that had stood for 27 years. Sheridan’s argument is that the one-off
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