Cracker Barrel CEO says people love the rebrand, but it's the worst thing since Bud Light

American chain restaurant Cracker Barrel recently redesigned their logo and it totally sucks. They kept the color scheme and used similar letters, but they completely removed the dude sitting on the barrel. What was the point of that? This logo looks like a 3rd grader did it on Microsoft Paint 4 minutes before lunch and recess. This is an abomination and some people say that Cracker Barrel went 'woke.' The inside of some restaurants was changed too and that sucks as well. This is the worst branding failure we've seen since Bud Light hired a dude dressed up like an ugly chick - see below:

“The CEO of Cracker Barrel is as woke as they come. She is destroying a once great American brand,” said conservative political strategist Alex Bruesewitz, who pointed to the company’s recent embrace of “pride” events.

“Another little known fact: Cracker Barrel was a Nashville Pride sponsor. Do you want your $ to fund Pride events when you go to [Cracker Barrel],” said conservative activist Robby Starbuck, who has organized boycotts of numerous companies for adopting left-wing ideologies.

Despite the backlash, Cracker Barrel chief marketing officer Sarah Moore has defended the rebrand. “This is also centered on making our stores easier to operate,” Moore said back in May.